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The Importance of Brand Building

Updated: May 23, 2020


MEET ITALY is proud to present a new Brainstormer on understanding branding and brand management. In this complementary session, attendants will learn the basics of brand management and successful brand equity creation. Established branding consultants Guido Laudisa and Raimondo Boggia will host the session.


Pictured (left to right):

Guido Laudisa – Owner/Principal Ethos Factory, Raimondo Boggia – Owner Boggia and Associates

The event is scheduled for December 12th (Thursday) from 6PM to 8PM at the offices of law firm Raines Feldman LLP in Century City. At the end of the presentation, a networking session will follow. The Brainstormer is complementary but it only has 15 spots available. To RSVP and get full details please go to our event page In today’s ultra-competitive environment, brand creation and brand management become pivotal elements in any successful business. However, as the world changes and technology accelerates trends and perceptions, an astute entrepreneur or manager must really dig deeper into what brand creation and brand management is all about. As branding consultant, Guido Laudisa, likes to remind us: “The pen is mightier than the sword,” but we as creators of emotional connections between people and products, how are we going to sway this mighty pen? Branding platforms and models are growing in numbers, perversely making the job of successfully connecting audiences with products an increasingly messy endeavor. Can we learn anything from history? Our presenters will draw from their experiences with major brands such as Bulgari and Fila to help us design a blueprint for the future of branding. To RSVP and receive more details please visit our event page


Parking is available at the Westfiled Century City mall

  • Self-Parking Rates 0-1 Hour: Free

  • 1-1.5 Hours: $3.00 (Each additional 30 minutes, charged at $1.00)

This event is sponsored by:

#Brainstormersseries #meeting

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