The Importance of Brand Building
Date: December 12, 2019
Where: Raines Feldman LLP
1800 Avenue of the Stars suite 1200
Los Angeles CA 90067
When: 6:00 pm – 8:00 pm
Total Duration: 2hrs
Event sponsored by:
MEET ITALY is proud to present a new Brainstomer on understanding branding and brand management. In this complementary session, attendants will learn the basics of brand management and successful brand equity creation. Established branding consultants Guido Laudisa and Raimondo Boggia will host the session.
Please note: This Brainstormer event is complementary but it only has 15 available spots.
6:00 – 6:10pm
6:10 – 6:20pm
Introduction: What is Brand equity and how does it relate to me? Presentation by Guido Laudisa, Owner/Principal Ethos Factory and Raimondo Boggia, Owner Boggia Partners LLC
6:20 – 6:45pm
Branding 101: Basic intro to branding and best practices for professionals, small and medium size organizations)
Presentation by Guido Laudisa, Owner/Principal Ethos Factory
6:45 – 7:30pm
Case Histories: BVLGARI, FILA Sport, Inc.— Successful branding, lessons learned, opportunity for development.
BVLGARI: How an Italian luxury brand leveraged its exclusive positioning to become a global player in this segment. — Presentation by Raimondo Boggia, Owner Boggia Partners LLC
FILA Sport, Inc.: The paradox for an Italian sportswear brand which exploded as a "cool" brand with the inner-city culture as it went mainstream and its inability to capitalize on this trend. — Presentation by Guido Laudisa, Owner/Principal Ethos Factory
7:30 – 7:45pm
7:45 – 8:00pm
Networking and brainstorming on MEET ITALY's developments