Branding Essentials and a Brand Success Story

MEET ITALY says good-bye to 2019 and celebrates its two-year an niversary (albeit a few days late) with one more great Brainstormer on brand management. A focused group of 14 people came together to discuss how companies can build and manage brand equity in a world driven and fragmented by social media, pivoting demographics and new customers’ requests. Through technical presentations by Guido Laudisa and a real life, in-depth case study by Raimondo Boggia on how the House of Bulgari built AND protected its brand equity, our group came to agree on one important element: consistency is the most relevant factor when building a brand for the long haul. Consistency might come at the expense of

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