The Fan Multiplier Effect

The following research has been provided by MEET ITALY member, Claudio Ludovisi. Can you imagine if you had a massive free work force out there, actively helping you grow your business? What would that be worth? Say hello to your fans. These are people who love what you do so much that they are willing to become your ambassadors and actively recommend you to others. If you are in sports, show business or fashion, you are probably used to thinking about your customers as “fans”, but if you are in consumer products, medical devices or the plumbing business may not be used to thinking about your customers this way. Yet, every time you exceed your customers’ expectations, earn their trust or sim

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